Why I Started A Business with My Best Friend

ac2Photo by Seth Webster

I have been keeping a bit mum about this the past few months, but some big things have been happening behind the scenes.

In October, I took one of the biggest risks of my life. I quit a great full time job with a company that I love to pursue something that had been a long term dream of mine.  A dream that I had been working tirelessly evenings and weekends to get off the ground.

It’s with great pleasure that I finally get to share with all of you Madison and Melrose.

My best friend, Audrey Stimpson, and I have taken our complementary skill sets and partnered together in a full service content creation and digital marketing agency.

With Audrey’s background in photography and full scale production, and mine in digital marketing, we help brands and entrepreneurs concept, create, and amplify full scale campaigns, as well as develop and execute a consistent social content strategy.

So far in, I have to say that starting a business is equal parts exhilarating and terrifying.  Especially when you’re doing it with your best friend. 

For one, there’s no set road map for how things should (and shouldn’t) be done.  There’s a tremendous learning curve that comes with starting a new business, and each venture has its own unique way of forming.  For months Audrey and I did a ton of behind the scenes work, figuring out what would be included (and most importantly, excluded) from our business model.

That being said, it requires a lot of flexibility.  Each day brings something new that requires shifting modes and wearing different hats.  Everything from the accounting, to the legal paperwork, to the account management is our responsibility alone—there isn’t “another department” that handles it.

However, this has made for an incredible learning experience that has allowed Audrey and myself to really challenge ourselves, and think on our feet.  Sure, it’s hard at times, but positive changes don’t come easily– they require growth.

To be honest, none of this would even be possible if I didn’t have a partner like Audrey.  We are extremely fortunate in the sense that our skill sets are complementary, yet non competing.  We have the same goals and vision, but different talents and expertise.

A big part of this is an open line of communication and a mutual respect for each other’s capabilities and craft. Of course, it can be risky starting a business with your best friend.  But who else would you actually want to spend 18 hour days with?   

I hope you guys will give us a follow on Facebook and Instagram, and stay tuned for more updates on M+M!



    • November 21, 2017 / 11:39 am

      Thank you so much my amazing friend! Let’s meet up soon!

  1. Shybiker
    November 21, 2017 / 4:07 am

    Congratulations, Christine! Opening a new business is exciting. I remember vividly when I did that two decades ago. The challenges are great but the rewards even greater. If you need any help or advice, call me. Good luck!

    • November 21, 2017 / 11:56 am

      Thank you so much Ally! We should meet up sometime soon. Perhaps early December if you’re free?

      • November 21, 2017 / 2:34 pm

        That works for me. I advise many start-up businesses and can offer you counsel. For free! Plus I’d enjoy seeing you on a personal level.

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